Giving space a new face
During the 1950s, the world’s two greatest superpowers were in an all-out race to send humans to the Moon. During this time, political propaganda was just as much a weapon against the opposing nation as the engineering behind the rockets and satellites. Posters, radio shows, and movies were used to encapsulate the unprecedented speed at which their nation was innovating. This time played a significant role in the development of space programs and technologies around the globe. Today, we are experiencing a new space age, but this time it is driven by private companies instead of nations.
THE NEW SPACE RACE
We are at the vanguard of a new era, a turning point in the history of space exploration and development, fueled with the potential of sending humans back to the moon and beyond. New industries are being born that use space in ways we haven’t seen before. From launch to satellites to robotics to data and analytics, young companies are entering an industry previously inaccessible. Privately funded companies and advanced technologies have helped inspire humanity once again about achieving the impossible.
The space industry is a complicated landscape, containing a wide variety of public and private sector stakeholders. There’s an ‘alphabet soup’ of regulators, industry bodies, space agencies, grant providers, conference organisers, and enterprise agencies. As well as a growing number of ‘new space’ startups and ‘old space’ primes all competing for attention in a highly lucrative and fast-growing market.
In the sea of NewSpace companies entering the market, it can be difficult to stand out. Yet, some companies manage to put themselves on everyone’s radar. So, how do they do it?
IT’S NOT JUST ABOUT YOUR COOL PRODUCT
One of the most common issues we see in the space industry is companies that offer innovative products and services are unable to break through and promote their businesses. Why? Because they are not aware of how to do so or because they are unable to track the plethora of exciting opportunities that exist. With the increase in funding and support from many governments worldwide, the space industry is most definitely open for business and is welcoming a whole load of new and exciting companies. There are many opportunities to take part in this growing industry, where well-developed strategies and marketing campaigns will help your company stand out in this active environment.
USING YOUR INNER VOICE
The key to a good relationship is communication. This comprises of romantic relationships, friendships, and coworker relationships, but it also includes brand to customer relationships. Think about it, anytime you try to educate, convince, entertain or engage with customers, you are using the voice of your brand to leave an impression. By using a strong and consistent voice, your bold and visionary ideas can be effectively communicated with the world and stronger relationships can be formed. This new era of the space industry comes with a lot of opportunities. We can make use of the lessons learned from the twentieth-century space race and create a brand voice that honors the excitement of your company’s mission to gain leverage in this increasingly crowded landscape.
Our team at AstroAgency is here to help the world’s most daring and visionary space entrepreneurs enter the new space market and to give the space industry a new face.