About us

AstroAgency was set up in 2019 by individuals from the space industry who had long recognised the need to better communicate the sector’s broad benefits to end-users, governments, investors and the public. As the original and largest space marketing agency, we are on a mission to change the perception of commercial space, driven by passion for promoting the importance of space applications to the economy, environment and society.

We know space

Our experts have decades of combined experience working in the space sector for leading technology companies. We know the opportunities and challenges that are unique to growing a space business, from satellites and launch vehicle supply chain firms to downstream data applications, space sustainability and in-orbit servicing.

Target audience identification

From space PR and social media to space event announcements or adjacent market campaigns for downstream companies, we know how to grow awareness in your products or services. We combine our experience of working in the space sector and knowledge of its niche challenges and opportunities with a team of international marketing experts, passionate about the benefits of space technology for supporting business, governments, security and the environment. 

This enables us to deliver communications campaigns that reach your target audience and grow awareness in your work locally and internationally.

Our network

Since we set up as the world’s first and leading full-service space marketing agency in 2019, we have worked to amplify our client’s great stories and achievements, ensuring the world knows about their fantastic projects. We place collaboration at the heart of our approach to growing our space business, and most importantly, our clients’.

Our 70+ clients share their network with us, while our AstroAgency team attends every space event we can. We reach out to our expansive space network, which with team members with decades of space experience spreads far and wide. As a result, our ability to connect and introduce clients to the right people is unrivalled internationally. 

Born from the sector, for the sector.

Meet our team

20+
Astro Agents
11
Countries
7
Languages
50+
Years of combined space industry experience
75+
Years of combined marketing & PR experience

Daniel Smith

Founder & Creative Director

Daria Filichkina

Chief Operating Officer

Jennifer Robertson

Chief Marketing Officer

Kateryna Poliakova

Head of Digital

Richard Osborne

Chief Technology Officer

Carolina Canoco

Programme Manager

Stephania Turyk

Junior Project Manager

Chris Poray

Account Manager

Olena Novak

Marketing Designer

Morgan Smith

Executive Assistance

Kateryna Kusenkova

Junior Digital Marketing Executive

Ainhoa Bermejo

Senior Digital Marketing Executive

Kseniia Hoda

Marketing Designer

Stuart Buchanan

Videographer

Polina Sotnyk

Marketing Designer

Francesca Byrne

PR Executive

Why we’re truly unique:

Our team’s extensive space industry background, from the senior team to the copywriters, designers, researchers and account managers.

Our market intelligence reports run parallel to our creative marketing projects, ensuring every promotional campaign delivered by our Astro Agents is deeply informed by comprehensive knowledge of the space market landscape.

We have already delivered more than 100 projects for international space and satellite applications companies seeking to grow their business, as well as government space and economic development agencies aiming to raise awareness in space capabilities.

Our clients stay with us because they do not have to spend valuable time training our team or checking the quality of our work. They know we understand the space sector because we have lived their journey.

We offer a full range of marketing services for space and were the first globally to do so; copywriting, messaging, public relations (PR), branding, social media, digital marketing, events planning, business development and public affairs.

Our values

With decades of combined experience working in the space sector’s upstream and downstream segments, our team aims to support the industry’s growth and break through the ‘space bubble’ to reach new audiences. We have built the company on values that mirror the space industry’s uniqueness.

Ambition

We have big ideas to change the perception of space, to deliver new opportunities and unlock new revenue streams and skills pipelines for the industry. By shifting the focus from exploration to how space benefits society; we can boost our economies, security, and environmental sustainability efforts. As the world’s first full-service space marketing agency, we lead by example to create impactful, lead-generating marketing and communications campaigns.

Space for Sustainability

AstroAgency is passionate about space sustainability and the use of space to support the environment. We wrote and published the world’s first national space sustainability roadmap in 2022, and our client list demonstrates our commitment to promoting space as a tool for good. For more than 5 years we have built up extensive experience in working with space agencies, universities and commercial companies to highlight developments in space technology to support not only Earth’s environment, but the environment in Low Earth Orbit, too.

Innovation

The space industry is world-famous for its legacy of brilliant technological pioneers. We are driven to mirror the industry we serve by trying new things, and using our expertise and creativity to discover solutions to clients’ challenges.

Proactivity

We recognise the importance of planning ahead while being agile enough to pivot at a moment’s notice. Constant horizon-scanning and strategic foresight means we stay proactive, helping clients navigate the fundamentals of the sector and even niche aspects like regulation, and funding. But, our team can also move swiftly in response to new developments thanks to our broad skillset and experience.

Awards

AstroAgency has won multiple marketing and space industry awards. We’ve been recognised for the unique role we play in the sector with multiple Sir Arthur Clarke award wins and nominations over the years, whilst our business offering has seen our team rewarded with Women’s enterprise and diversity prizes, and Great British Entrepreneur awards recognition.

Sir Arthur Clarke Award. Individual Space Industry Achievement Award

Recognising outstanding contributions to advancing industry standards and practices.

Daria Filichkina, COO, Winner 2023 Daniel Smith, Founder & Creative Director, Finalist 2021

Sir Arthur Clarke Award. Education and Outreach Team Achievement Award

Celebrating excellence in promoting space industry outreach, inspiration and education through events and webinars during the pandemic.

AstroAgency, Finalist 2021

Resilient Business of the Year

AstroAgency, Winner 2024

Digital SME of the Year

Honouring SME excellence in digital innovations.

AstroAgency, Finalist

Great British Entrepreneur of the Year

Acknowledging entrepreneurial excellence and leadership.

Daniel Smith, Founder & Creative Director, UK Runner-Up

Empowering our Team

AstroAgency’s commitment to valuing our people and fostering a responsible work environment earned us Living Wage Employer accreditation.

The origin story

The management team all share two crucial traits – they each worked for space companies and each noticed the frustrating manner in which the space industry, no matter which country you look at, struggles to reach audiences outside the sector. Inspired by the idea of simplifying complex messaging and telling innovative stories of the space sector’s benefits to new audiences to support space stakeholder missions, AstroAgency was born as the world’s first full-service space marketing agency.

Meet the founders

AstroAgency was founded by Daniel Smith and Daria Filichkina. Find out about their prior space industry experience, their determination to help our partners break though the ‘space bubble’, and what we’re doing to ensure the global space economy reaches its potential.

Watch the video below to hear more from Daniel, Dasha and the team!

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Ready to start your career in space?

We’re always on the lookout for space and marketing professionals who ‘get’ the space communication challenge and want to change the perception of space from exploration to so much more, driving new commercial opportunities for our partners.

Visit our news section where we post any current vacancies, or get in touch if you want to share your enthusiasm, and your CV!

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